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By
Reuters API
Published
May 19, 2021
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Italy's Valentino bans fur and focuses on its main brand

By
Reuters API
Published
May 19, 2021

Italian luxury group Valentino said on Tuesday it would stop using fur from next year and would focus on its main, eponymous brand, ditching its second, younger line from 2024.


Valentino - Fall-Winter2020 - Womenswear - Paris - © PixelFormula



The fashion company controlled by Qatari investment vehicle Mayhoola follows many other brands in banning fur in recent years including Prada, Versace, Gucci and Armani, due to growing customer sensitivity to animal rights and environmental issues.

The latest Valentino collection to include fur will be the Fall/Winter 2021-22 season, the company said.

Valentino Chief Executive Jacopo Venturini, who joined the Italian group last year when the luxury goods industry was hard hit by the pandemic, decided also to stop collections for its younger label REDValentino.

"The concentration on one, and only one brand, will better support a more organic growth of the Maison", the former Gucci executive said in a statement.
 

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