Italian luxury menswear brand Isaia enters India
today Jul 5, 2016
Italian luxury menswear label Isaia is making its foray into India via Mumbai-based Regalia Luxury, who will retail Isaia in an on-request format, according to local media.
Founded in Naples in 1920, Isaia is known for its made-to-measure suits and sportswear, and striking red coral logo.
Regalia Luxury retails brands such as Swiss luxury watch brand Bovet, British shoemaker John Lobb and Italian suit brand Kiton.
“We believe that partnership with key independent retailers around the world is essential and this is the reason we are exploring new and different markets, like India," Gianluca Isaia, CEO of Isaia, told Economic Times.
"We feel that because of the abundance of colour and interesting fabrics that we offer: the Indian gentleman will respond well to Isaia."
The company told local media it hopes to expand into additional markets and merchandise categories with the new collaboration, as well as heading online.
“We recently launched e-commerce in the US and Europe with a very unique website that features not only the product that we sell but also information on the brand, our history and Neapolitan culture. Extending this platform into India and beyond is a very natural move,” Isaia told the newspaper.
Isaia has standalone stores in Hong Kong, Milan, Moscow and New York.
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