×
351
Fashion Jobs
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Executive - Warehouse (Apparel / Garments Background)
Permanent · Bhopal
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Cosmetics & Personal Care - Fmcg Industry
Permanent · Bhopal
DESAI ELECTRONICS
Manager Production
Permanent · Pune
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Ophthalmic Segment/Ent- Pharma Industry
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Sales And Marketing Executive/Asst. Manager -Rigid/Plastics Packaging
Permanent · National Capital Region
BT PRINT PACKAGING SOLUTIONS LLP
Sales Engineer / Businesss Development Manager / Area Sales Manager
Permanent · Faridabad
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager/Asm/Sales Manager- Pharma Industry
Permanent · Chennai
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Surat
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Mangaluru
NIKE
Partner Management Office (Pmo) General Manager (India)
Permanent · Bengaluru
CARS24
Sales Manager - Kochi,Coimbatore
Permanent · Kochi
SAHAJANAND MEDICAL TECHNOLOGIES
Area Sales Manager
Permanent · Chandigarh
ON TIME SOLUTIONS
Mnc Plastic Industry is Hiring Production Manager (Plastic)
Permanent · Bengaluru
HALONIX TECHNOLOGIES
Area Sales Manager/Territory Manager - Institutional Sales
Permanent · Dehradun
Published
Mar 30, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Italian brand Benetton's growth stifles as competition grows in Indian market

Published
Mar 30, 2017

Italian fashion brand Benetton is struggling to make its presence felt in the Indian apparel market and is lagging way behind its competitors. Benetton’s early entry into the Indian market 25 years ago seems to have little benefit to the company as late entrants like US Polo, Zara and Levi's Strauss are growing at a faster pace, according to a Financial Express report.


Italian brand Benetton growth stifled in Indian market amidst competition - Benetton-Noida Store


Benetton India’s profits fell a sharp 79% to Rs 2.3 crore in FY16 with sales rising by just 2.2% to Rs 735.3 crore, data from the registrar of companies shows. In contrast, Levi Strauss reported net profit of R79.4 crore in 2015-16 up 64% over the previous year with sales growing at 18.5% to R752.7 crore.

Moreover, Pepe Jean’s net profits were up 83% in FY16 to Rs 65.78 crore on the back of a rise in net sales of 29.3% to Rs348.43 crore. Apparel brand US Polo crossed the Rs1,000-crore sales mark in India in 2015-16, less than five years after it entered India. Zara now clocks over Rs1,000 crore in retail sales. Compared with brands such as Louis Phillipe and Van Heusen, Benetton has grown at a slower pace.

Benetton attributed the drop to stiff competition and adverse weather conditions which had resulted in slow sales growth. In 2015-16 Benetton shut 98 stores. The company said FY16 had been a tough year due to poor market sentiment and the launch of several new fashion brands which had led to keen competition.

Retail experts pointed out Benetton had much less visibility than its peers since it did not advertise often. The lack of adequate effort to build the brand was probably impacting business, they said.

Rajat Wahi, head, consumer retail, KMPG, said Benetton’s slower growth was probably due to their focus on strengthening the current operations and improving profitability, rather than expanding.

“Until 2015, they were growing steadily. Benetton’s focus on tier 2 and tier 3 cities and apparel for men, women and children would help the company grow,” Wahi said.
 

Copyright © 2023 FashionNetwork.com All rights reserved.