Italian beauty brand Diego dalla Palma enters Indian market with Baccarose
Italian beauty brand Diego dalla Palma has entered the Indian market through a partnership with India’s leading distributor of international luxury beauty brands ‘Baccarose’.
With this partnership, the Italian brand will be available on leading e-commerce platforms and retail outlets across the country.
Commenting on the launch, Biju Antony, CEO executive director of Baccarose in a statement said, “We are very excited to bring to the Indian market, leading Italian make-up brand, Diego dalla Palma, Milano. Baccarose & Diego dalla Palma have one goal, which is to make women feel unique and let what is inside each of them shine. Diego dalla Palma is known for their innovative formulas & product designs which not only make you look good on the outside but also nourish the skin from within.”
“As constant trendsetters in make-up & beauty, we want this brand to be a hero make-up brand among India's leading make-up professionals as well as among all our consumers,” he added.
Founded in 1984 by Hemansu Kotecha, Baccarose runs the beauty retail chain Parcos in India which has 46 stores and a dedicated e-commerce website.
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