UK-based Islamic Design House opens store in Hyderabad

By

Isabelle Crossley

Published
Jan 29, 2020

UK-based womenswear brand Islamic Design House has opened a franchised store in Hyderabad in City Centre Mall in Banjara Hills, its second store in India so far.

 
Entrepreneurs Asrar Ali Khan and Rehmat Unnisa have opened an Islamic Design House store under franchise in Hyderabad, the husband-wife duo told The Siasat Daily. The womenswear store retails modest wear, accessories, and lifestyle goods. The store opened its doors on January 21 and has received a good response so far, according to Khan and Unnisa. 
 
“The ease of doing business in Telangana and the government’s boost to entrepreneurship led the apparel brand to set up the store in Hyderabad,” franchise owner Rahmath Unnisa told Telangana Today. “The government made the clearances seamless with the help of digital platforms.”

Islamic Design House’s latest collection features athleisure reinterpreted as modest wear, as well as a range of bright, printed kurtas and kaftans. The brand reinterprets current trends to fit with Hijabi dress. 
 
Launched in London, UK in January 2005, Islamic Design House specialises in casual jilbaabs and abayas, as well as a range of modest wear designs ranging from kimonos to denim dresses. The brand retails from its dedicated e-commerce store and also currently has 13 international stores and is distributed in 63 countries, according to its website.