Isharya eyes Gen Z shoppers with 'Bright Young Things'

By

Isabelle Crossley

Published
Feb 8, 2023

Isharya has launched new jewellery line ‘Bright Young Things’ to cater to Gen Z shoppers and present a modern take on traditional design. The women’s jewellery brand’s latest offering has launched ahead of Valentine’s Day. 

Bright Young Things by Isharya launched as a range of bold necklaces, bracelets, and rings. The designers feature white and light rose crystals paired with the brand’s signature coloured plating and black enamelling, Isharya announced in a press release. 
 
“This season maximalism turns effortless, as Isharya spotlights the maxi-minimalism trend with unique jewellery settings that play with light and shadow,” the brand announced in a press release. “Creating a sense of grandiosity in chic streamlined designs, pieces from this collection are designed to steal the show. Each time you wear them— and re-style them— a new world of sartorial opportunities opens up. Think of this line-up like playful, versatile jewellery Lego.”

The collection is priced from Rs 3,999 to Rs 17,999 and is now available on the brand’s dedicated e-commerce store. The online store offers international shipping and has a gifting segment as well as a ‘Restocked’ section for previous collections. 
 
Radhika Tandon and Gauri Tandon launched Isharya in Mumbai almost 20 years ago and opened the brand’s first store in New Delhi in the autumn of 2018. The brand has been worn by a number of international celebrities including Drew Barrymore, Vanessa Hudgens, Eva Longoria-Parker, and Jennifer Lopez.