Irina Shayk L'Oréal Paris' new 'it girl'

Russian supermodel Irina Shayk has become L'Oréal Paris' newest 'it girl,' as reported on the model's Instagram profile and the beauty giant's own website.

Shayk posted a photo of herself au naturel on Instagram with the message "#goodmorning! I will be taking over the account of @lorealparisofficial... make sure to follow me and live my experience as the newest #lorealista."

L'Oréal Paris followed up the Instagram post with an official announcement on its website, along with an official photo and a short article.

The supermodel, known for her perfect figure, emerald eyes and full lips, follows in the footsteps of former L'Oréal faces Kristina Bazan, Blake Lively and Karlie Kloss.

The French beauty brand has chosen famous faces over the years to represent the modern, active woman who knows how to take care of her beauty and health.