Published
Feb 9, 2011
Feb 9, 2011
Interview: Paul Smith advises on how to approach Japan
Published
Feb 9, 2011
Feb 9, 2011
British designer Paul Smith speaks in an interview to UKTI about his company's successful conquest of the Japanese market, in which it boasts over 200 stores. Paul Smith highlights how his company's motto, 'Never Assume', provided wisdom in his approach.
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