×
295
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Instagram to launch shopping features in India in 2019

Published
today Dec 4, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Indian Instagram users will soon be able to utilise the app’s shopping features, starting from 2019. Users will first be able to shop with an affiliate model and later within the app itself.


Instagram will roll out new shopping features for Indian users in 2019 - Instagram- Facebook


“By the mid of next year, the platform will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model,” an anonymous source told Mint. “Once payments and other aspects are figured out, Instagram will start selling directly.”

International fashion brands among others already allow Instagram users to click on images with the “buy” feature that re-directs users to the brand’s e-commerce website. Verified users may also add swipe up links to their Instagram stories that redirect to a product page. These features will soon be available in India and give make it easier for brands to reach customers as Instagram’s popularity in India continues to grow.

India now has the largest Instagram user base outside the US which means there is huge potential for shopping services on the platform. This is compounded by the fact that India is the fastest growing e-commerce market in Asia according to Bain & Co. The app is also becoming a key part of India’s fashion industry.

Instagram’s parent company Facebook is shifting its focus to e-commerce. Given the large reach of both Facebook and Instagram this could direct a new wave shoppers to Indian fashion e-commerce sites when the shopping features launch in the country. However, experts warned Mint that in the long run, the platform could emerge as a competitor to these e-commerce sites if it can properly organise its own logistics.

Copyright © 2019 FashionNetwork.com All rights reserved.