×
167
Fashion Jobs
ADD UR CO LLP
Production Manager
Permanent · Chennai
HR CAPITAL CONSULTING
General Manager Operations- Garment Export
Permanent · National Capital Region
THE GLOBAL ZONE HR SERVICES
Production Manager/ Manufacturing/ Engineering/ Engineer/ Production
Permanent · National Capital Region
ADD UR CO LLP
Production Manager
Permanent · Chennai
ADD UR CO LLP
Logistics Manager
Permanent · Chennai
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
Published
Dec 4, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Instagram to launch shopping features in India in 2019

Published
Dec 4, 2018

Indian Instagram users will soon be able to utilise the app’s shopping features, starting from 2019. Users will first be able to shop with an affiliate model and later within the app itself.


Instagram will roll out new shopping features for Indian users in 2019 - Instagram- Facebook


“By the mid of next year, the platform will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model,” an anonymous source told Mint. “Once payments and other aspects are figured out, Instagram will start selling directly.”

International fashion brands among others already allow Instagram users to click on images with the “buy” feature that re-directs users to the brand’s e-commerce website. Verified users may also add swipe up links to their Instagram stories that redirect to a product page. These features will soon be available in India and give make it easier for brands to reach customers as Instagram’s popularity in India continues to grow.

India now has the largest Instagram user base outside the US which means there is huge potential for shopping services on the platform. This is compounded by the fact that India is the fastest growing e-commerce market in Asia according to Bain & Co. The app is also becoming a key part of India’s fashion industry.

Instagram’s parent company Facebook is shifting its focus to e-commerce. Given the large reach of both Facebook and Instagram this could direct a new wave shoppers to Indian fashion e-commerce sites when the shopping features launch in the country. However, experts warned Mint that in the long run, the platform could emerge as a competitor to these e-commerce sites if it can properly organise its own logistics.

Copyright © 2022 FashionNetwork.com All rights reserved.