Instagram debuts three new shopping features
today Nov 18, 2018
Instagram announced three new ways for users to shop on the platform on Thursday.
After introducing new Shopping features to the application in September, Instagram continues to provide users with easier ways to discover products. As of this week, users can now save products to a Shopping collection to revisit later, shop on brand profiles, and shop within Feed videos.
When users come across a product they're interested in, they now have the option to save it to a Shopping file. The feature works just like the existing method of saving pictures to an image collection -- but saves products to the new Shopping collection instead.
The Shop tab within business profiles was redesigned to help shoppers view and purchase products more efficiently. Within a company's Shop tab, you'll find all the products that were featured within Instagram posts, as well as their names, prices, and posts featuring the items.
Finally Instagram has also integrated Shopping into Feed videos. Users can tap on the icon in the bottom left corner of a video to view a list of products that were featured in the post.
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