×
332
Fashion Jobs
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Chatra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager (up)
Permanent · Mirzapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - wb
Permanent · Cooch Behar
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
MUTHOOT FINCORP LTD
Area Manager - Chennai
Permanent · Chennai
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Delhi / Ghaziabad
Permanent · Ghaziabad
Translated by
Nicola Mira
Published
Aug 30, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Inside & Other Stories’s Stockholm studio, one of the label’s three creative hubs

Translated by
Nicola Mira
Published
Aug 30, 2018

Womenswear label & Other Stories was launched by H&M in 2013, and has grown by leaps and bounds since then. On Friday August 31, & Other Stories is inaugurating its third Parisian store, in rue Vieille-du-Temple, located at remarkable 880-sqaure-metre premises in the hip Marais district. “There is a lot of excitement around this opening,” said Charlotta, who joined the label a few months ago, as she welcomed us at & Other Stories’s headquarters in Kungsholmen, a residential neighbourhood in Sweden’s capital Stockholm.


The ‘Stockholm Atelier’ garment label, one of the three used by & Other Stories - FashionNetwork.com ph Dominique Muret

 
This is where & Other Stories has set up its offices and its main design studio, one of three alongside the ‘Atelier’ in Paris and the one established in Los Angeles in 2017. More than 120 people, from designers to directors, architects, sales managers and merchandising and marketing specialists work in this unassuming three-storey building in the heart of Stockholm.
 
In a corner, the new Autumn/Winter collection, its various models bearing three different garment labels: ‘Stockholm Atelier’, ‘Paris Atelier’ and ‘Los Angeles Atelier’, reflecting the label’s three moods: minimalist, feminine and cool.

A little farther away, in the most pared-down space you could imagine, between two white screens, is where & Other Stories shoots all the clothes and accessories pictures used for the label's e-tail site. The interiors of the label’s monobrand stores are also designed here in the Stockholm studio.


The label’s store interiors are designed in Stockholm - FashionNetwork.com ph Dominique Muret

 
It is late on an August afternoon, and the open-plan offices nestled under the eaves, with their basic furnishings, are sparsely populated and appear very quiet. Yet at other times they are a hive of activity, the place where & Other Stories, which in the last two years has doubled the number of stores it operates, builds its success. With its designer feel and accessible prices, the label has spun a clever visual tale, broadening its range and appealing to a wide audience, from younger to more mature women.
 
& Other Stories celebrated its fifth anniversary in January 2018, and now operates 62 monobrand stores in 17 countries. After the latest Parisian opening, the label is about to open its very first store in Austria, in Vienna. Three more openings in the UK, two in Denmark and one in South Korea are also on the cards in the near future. The USA, the UK and Europe are currently the leading markets for & Other Stories.
 

The meeting room under the eaves, with a view of Stockholm’s rooftops - FashionNetwork.com ph Dominique Muret


Last week, & Other Stories launched its first haircare collection, created in the Los Angeles studio, less than a year after introducing a French-made natural make-up line.

The label is very active on the collaboration front too, producing a spate of exclusive capsule collections. For the autumn 2018, after teaming up with the Toms and Rodarte labels, with singer Lykke Li and US singer/songwriter Kim Gordon, & Other Stories is joining forces with the Deep End Club, a collective of artists and activists founded by British musician and actress Tennessee Thomas.
 

Copyright © 2021 FashionNetwork.com All rights reserved.