Innoventia Systems launches e-commerce platform ‘The Discount’
Kochi-based start-up Innoventia Systems has launched an e-commerce platform called ‘The Discount’ to help brands from the state of Kerala sell their products across India.
The e-commerce platform will provide digital support to the brands and acts as a link between the buyer and seller.
“The Discount lets shoppers buy directly from the brand/manufacturer of their choice and the shipment is done directly from the brands’ warehouse to their doorstep, eliminating the increasing number of complaints and litigations on counterfeits. “Our role is to facilitate a technologically-advanced platform to help the trade directly between the buyer and seller and thus ensuring savings on money and time,” Anuraj Rajendran Pillai, founder of The Discount, told the Businessline.
“The company targets to generate Rs 100 crore ($13.5 million) worth of collective revenue for its brand-partners in the current financial year,” he added.
The Discount claims to have onboarded over 100 Kerala brands across sectors and plans to further expand to other markets in the coming months.
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