Innovation proves key at IIJS Signature in Mumbai

By

Isabelle Crossley

Published
Feb 18, 2020

The India International Jewellery Show Signature 2020 concluded in Mumbai on February 16 and saw innovation reign, despite the current slowdown in the jewellery industry.

 
“Companies with product ranges that mostly followed traditional norms, and had little to differentiate them from a number of others present at the show, faced challenges,” the Gem and Jewellery Export Promotion Council announced in its post-show report, published on its website.

“However, the companies that introduced innovations in their product offerings, those that had something new and different, seemed more than happy at the response from the show.”

The trade show was timed for the upcoming wedding season and the Akshaya Tritiya festival, one of the most auspicious days for buying gold jewellery in India. Buyers praised the timing of the trade show and remarked that it was a good kick-off for the spring buying season, the GJEPC reported. 
 
“We specialise in diamond studded jewellery with coloured stones, and we introduced a number of new collections for this show,” said Jaipur-based Savio Jewellery’s director, Ashish Sand, the GJEPC reported. “The show was very good. Our Pastelo collection was well received.”
 
“The response to our jewellery at IIJS Signature was very good, much better than we had hoped for,” said Mumbai-based jewellery trader ShineShilpi’s Priyansh Jain.

“The timing was ideal as many of our retail partners were keen on replenishing stock for the forthcoming wedding season and Akshaya Tritiya, and everyone here was serious about doing business.”
 
Many businesses showcased products that could be worn multiple ways or had innovative designs in order to stand out.

“Demand was good, though most retailers are cautious,” said Jain, noting the current slowdown. “Where previously orders would be placed on a bigger scale, now they choose to keep a much smaller quantity in stock.”