Innisfree opens first store in Hyderabad

The Korean cosmetics and skincare brand Innisfree has opened its first brick-and-mortar store in Hyderabad in the city’s Inorbit Mall. The store brings the brand’s India store total to 19. 

The new Innisfree store in Hyderabad - Innisfree India- Facebook

The new Innisfree store in Hyderabad’s Inorbit Mall launched in May measures 665 square feet and is designed in the brand’s signature natural-inspired style with white surfaces and natural wood fixtures. The store carries the brand’s range of skincare for face and body, hair care, and other personal care products. The store launched with an interactive makeup session including makeovers and tips for customers.

“We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s from different parts of India now,” said Innisfree’s India head Doyoul Lee, as reported by News Barons. “This is our first store in Hyderabad and we are extremely excited about it.”

Innisfree launched its first brick-and-mortar store in India in New Delhi in October 2013. Since then, the brand has opened 18 stores across the country including its recent Hyderabad edition and also retails online through the e-commerce platforms Nykaa and Purplle. 

Innisfree is a South Korean natural skincare and cosmetics brand hailing from Jeju Island. The brand describes its products as 100 percent natural.

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