Innerwear brand Intimate Nation goes online
Innerwear brand Intimate Nation, a subsidiary of Mercury Fabrics has launched its e-commerce website to widen its customer base across the country.
The Delhi-based label will be offering innerwear collections for both men and women at an average price range of Rs 700 (approx $11). The company has also strengthened its logistics network to cater to the far off tier 2 and tier 3 cities.
Intimate Nation is looking to tap into in to the growing men’s innerwear online market in India and will be manufacturing high quality designer innerwear in house.
Commenting on the launch, Pranav Sachdeva, Founder and CEO of Intimate Nation, in a statement said, “Up until now, there has been no innerwear brand that focused on providing great design without deviating from the fit. Our online brand endeavors to bring the best of both worlds by providing themes based collection with a perfect combination of comfortable fit, functional finish ensuring odour-free and microbe-free garments, exquisite fabrics and printed lingerie at value-driven price points”.
“Our ultimate vision is to make Intimate Nation the default choice among the young adults in India for all of their intimate wear requirements. We are already reaching out to urban consumers in the metros and tier-1 cities, and plan to leverage innovative marketing campaigns to reach out prospective customers in Tier II and Tier III cities as well”, he added.
Intimate Nation, a subsidiary of Mercury Fabrics was launched early this year and plans to expand its offline and online presence across the country in the coming months.
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