Indya signs Shraddha Kapoor as its first brand ambassador
High Street Essentials-owned brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador.
The actor will be seen promoting the brand in a variety of campaigns across media platforms. Kapoor will begin her association with the launch of Indya’s first campaign and digital film, ‘That’s My Indya.’
Commenting on the announcement, Tanvi Malik and Shivani Poddar, co-founders of Indya in a joint statement said: “Shraddha personifies the millennial Indian woman that our brand is centered on – independent, aware and rooted in her being yet modern in her outlook. She truly exemplifies the confidence and determination of the free-spirited Indya woman. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally and sartorially associate with our brand.”
Shraddha Kapoor added: “Indya has reinvented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. I’m always on the lookout for stylish clothes that I can simply slip into and go, and so my personal style preferences completely resonate with the experimental and fuss-free essence of the brand. I am an Indya woman and am glad to be associated with them.”
Started in 2012 by Shivani Poddar and Tanvi Malik, HSE also owns fashion brand Faballey. It recently entered expanded its product portfolio by entering the skincare segment.
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