Indya opens first international exclusive brand store in Malaysia

By

Isabelle Crossley

Published
Oct 26, 2022

Indya has opened its first exclusive brand outlet in Malaysia as a franchise store. High Street Essentials’ ethnic wear brand plans to increase its focus on the international market over the coming year. 

The first exclusive brand Indya store both in Malaysia and outside of India opened its doors in Little India in Kuala Lumpur’s Brickfields area, the brand announced on Facebook. The store was opened by franchisee owner Sathia Ramasamy. 
 
“From the time we started shipping internationally, we have got a very promising response from our customers in Malaysia,” said High Street Essentials’ co-founder Shivani Poddar, Indian Retailer Bureau reported. “Our modern take on classic Indian wear makes our clothes relevant to their dynamic lifestyle and discerning sense of style. Opening a store here to make our designs more accessible to them made for a definitive next step.”

The new store retails Indya’s range of everyday kurtas and sets as well as occasion wear and accessories. The brand mixes classic Indian aesthetics with modern styling to appeal to a range of age groups. 

“As a key strategic initiative, we aim to increase and strengthen our reach in international markets, bringing differentiated ethnic occasion wear at affordable price points to the Indian diaspora,” said Poddar. “The demand from these markets has been steadily growing and has been a driving factor in our efforts. We have aligned our plans to make international a key channel for business and aim to increase its contribution to revenue to 25% by next year.”