×
179
Fashion Jobs
SH MATRIX ENTERPRISES
Sales Manager
Permanent · Gurugram
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
DLIGHT ENERGY PVT. LTD.
Hiring For Area Sales Manager | Pune/ Nagpur | d.Light Energy
Permanent · Pune
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Chennai)
Permanent · Chennai
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Maharashtra)
Permanent · Mumbai
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
OLIVE GREEN CONSULTING LLP
Urgently Looking For Area Sales Manager
Permanent · National Capital Region
DEEP CHAND DIALYSIS CENTRE PVT. LTD.
Immediate Joining For Area Sales Manager @ Kolkata
Permanent · Kolkata
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
DREAM HOME PLASTO WARE IND
Production Manager
Permanent · Alwar
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
TITAN BIOTECH LIMITED
Area Sales Manager
Permanent · Hyderabad
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Daman
LEVI'S
Associate Sap Ptp Business Analyst
Permanent · Bengaluru
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager For Gold Loan - Chennai
Permanent · Chennai
DR MEDITECH SURGICAL AND DIAGNOSTICS INDIA PVT LTD
Production Executive / Production Manager (Biochemistry & Hematology
Permanent · National Capital Region
INFEXN LABORATORIES PRIVATE LIMITED
Medical Representative/ Area Sales Manager
Permanent · Navi Mumbai
ELLIOTT MOSS
IT Sales Manager
Permanent · Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur gt
Permanent · Kota
IGENETIC DIAGNOSTICS /HEALTH MAP DIAGNOSTIC PVT LTD
Area Sales Manager/Territory Manager
Permanent · Pune
RANDSTAD INDIA PVT LTD
Market Development Manager - Horeca Sales
Permanent · National Capital Region
Translated by
Roberta HERRERA
Published
Feb 7, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Inditex renews Stradivarius’ brand image and logo

Translated by
Roberta HERRERA
Published
Feb 7, 2022

Stradivarius is refreshing its visual identity to be more in line with its current brand positioning. The Galician group’s strategic move aims to assert the young fashion retailer’s “own identity” by creating a new “more contemporary and refined” logo, designed together with the Barcelona-based studio Ana Mirats and written in a font that was created exclusively for the brand. 


Stradivarius' new logo - Stradivarius


Although the brand's image has undergone several changes since its birth in 1994, the company explained that it has always remained "true to its essence: feminine and transforming.” This identity is preserved in Stradivarius’ new logo written in capital letters which “symbolize change and strength.”

The redesign remains true to the Inditex-owned brand’s identity, illustrating its two differentiating elements: the treble clef, a symbol reflecting the dynamism of the brand, and the personalized font designed to provide “readability and notoriety in a more contemporary style.” 


Stradivarius


Stradivarius was founded as an independent brand by the Triquell family, who sold 90% of the company to Inditex for 18 billion pesetas (around €110 million) in 1999. Today, the retail chain managed by Jordi Triquell is the fifth largest brand in terms of turnover for the Galician conglomerate that is behind Zara, Pull & Bear, Massimo Dutti, and Bershka. The brand closed the 2020 financial year with a total of 936 stores worldwide and a turnover of €1.283 billion, 26% lower than the sales recorded a year earlier.

In the first nine months of the year, Inditex increased its sales by 37% to €19.325 billion. Just a few days before the presentation of its results, the group announced the appointment of Óscar García Maceiras as CEO, effective immediately.  Marta Ortega, daughter of the group's founder, will take over as non-executive chairman of the board next April. Meanwhile, Pablo Isla will step down as chairman after a 15-year-long career at Inditex.

Copyright © 2022 FashionNetwork.com All rights reserved.