Indians prefer online shopping this Diwali, to spend highest on clothes, finds Inshorts-Ipsos survey

By

Maverick Martins

Published
Oct 18, 2017

Indians are getting all set to welcome the festival of lights Diwali with majority preferring to shop online on various e-commerce platforms with clothes topping the shopping list of consumers, according to a joint survey conducted by Inshorts-Ipsos.
 

The survey states that around 38% of Indians will be spending on clothes this Diwali followed by Gadgets, Furnishing and automobiles with 13%, 12% and 3% respectively.
 
The overall spending has also come down this Diwali as 48% Indians interviewed in the survey said that they will spend less this Diwali as compared to last year compared to the meagre 21% who said they will be spending more this year.

It will be a mix of brick and mortar and online shopping sites. The value seeking consumer are looking to grab good deals especially online with around 21% preferring online shopping as compared to 16% that chose to shop at brick and mortar stores.
 
“Consumers are still reeling under the impact of demonetizationand GST. The sentiment is not that upbeat this Diwali,” says Amit Adarkar, CEO, Ipsos India.
 
InShorts - Ipsos Pulse of the Nation Diwali Poll was conducted online on 14 October, 2017 through InShorts mobile app and more than 39,000 Indians participated in the poll.
 
Inshorts is one of India’s highest-rated news apps, with more than 8 million downloads on Android and iOS while Ipsos ranks third in the global research industry with a strong presence in 87 countries.