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Published
Mar 1, 2022
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Indian wearables brand Boat enters Nepal

Published
Mar 1, 2022

On February 28, Indian wearables brand Boat entered the Nepalese market by launching its products in the country in partnership with Nepal-based Ramesh Corp’s TeleTalk Private Limited. 

Boat's products include a range of wearables - Boat


Imagine Marketing Limited, which manufactures Boat’s wearables portfolio, announced that is it expanding into the Nepalese market on Monday, seeing the country as having growing market and potential for expansion, ET Bureau reported. As part of the agreement, TeleTalk Private Limited will be the national distributor of Imagine's products in Nepal. 
 
“It is an important step for us as we strive to put an Indian brand on the global map,” said Imagine Marketing Limited’s CEO Vivek Gambhir in a statement, Indo-Asian News Service reported. 

“Through our partnership, we aim to provide consumers in Nepal the best quality product at an affordable price,” said TeleTalk Private Limited’s executive director Pratik Jalan. 
 
As well as its new international expansion, Imagine Marketing Limited has made large-scale investments in developing its operations. The business has recently invested in its design, research, and product development through technology.  
 
Boat is also expanding its product categories in India. In 2021, the brand stepped into personal grooming with the launch of its sub-brand ‘Misfit’ which retails a range of beard trimmers, shavers, and groomers targeting a millennial customer base. 

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