Indian Terrain partners with Fairtrade India to create sustainable clothing line

By

Isabelle Crossley

Published
Dec 7, 2020

Clothing brand Indian Terrain has partnered with Fairtrade India to launch a sustainable fashion line and plans to produce over 50% of its entire portfolio from sustainable sources.

“Reaffirming Indian Terrain’s 20 years commitment to offer best-in-class quality products to customers and echoing the nation’s call of creating strong national brands, we have joined forces with Fairtrade India to create an exclusive sustainable fashion line that protects the environment and empowers Fairtrade farmers in Gujarat,” said Indian Terrain’s managing director, Charath Narsimhan, India Retailing reported. 
 
“Indian Terrain‘s Fairtrade capsule collection gives consumers in India more options of Fairtrade fashion and also makes them aware about the farmers and workers behind their everyday choices,” said Narsimhan.

The brand intends to increase its use sustainable materials in its garment production including fair-trade cotton, recycled cotton, and recycled polyester as well as natural fibres including bamboo and hemp. Over the coming three years, the brand aims to continue to increase its sustainable production to make over half of its products eco-friendly and consciously sourced.
 
“We will work with certified suppliers and highlight the traceability of the raw materials used, to ensure supply chain partners are aligned with our objectives,” said Narsiman. “We will also extend the sustainability initiative to other processes through bio-degradable packaging and product circularity.”

Indian Terrain, which opened its first retail outlet in the year 2000, currently retails from over 700 multi-brand outlets, 130 large format stores, and 98 exclusive brand outlets, according to its Facebook page. The brand also retails its line of casual wear through numerous sellers online.