Indian finance minister Nirmala Sitharaman recently said the handloom industry should diversify to attract more young buyers to its products. While inaugurating the Balaramapuram Handloom Producer Company Limited Common Facility Training Centre in Kerala state’s capital Thiruvananthapuram, she said every weaver should benefit from the profit of the company.

Balaramapuram should make use of the developmental market as it is environment-friendly.

"Weavers should utilise e-marketing and the government e-marketplace portal for marketing their products. Nabard will provide support in this regard. The Central government is ready to consider any proposal from the state for the development of Balaramapuram," she was quoted as saying by a news agency.