Indian exporters witness 100 percent growth on Amazon during global sale events

By

Maverick Martins

Published
Dec 14, 2022

Indian exporters witnessed a 100 percent growth in their business during the Black Friday and Cyber Monday (BFCM) sale events on Amazon from November 24 and 28 as compared to a normal business week.

Under Amazon’s global selling initiative, sellers from India sold on Amazon’s global marketplaces like North America, Europe, the Middle East & Africa reporting strong sales followed by Australia, Japan, and Singapore.

Commenting on the sales, Bhupen Wakankar, director of global trade at Amazon India in a statement said, “The accelerated growth of Indian exporters during the annual BFCM sale events globally is a testament to the momentum we are seeing in our e-commerce exports program. With Amazon global selling, entrepreneurs of all sizes from across India can leverage Amazon’s investments in logistics and infrastructure to cater to customers across the world.”

“We are humbled to play a role in taking their Made in India products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025,” he added.

To onboard sellers to its global selling program, Amazon has reduced the subscription fee for new exporters this month and claims to have witnessed a 50 percent jump in new seller sign-ups on the programme.

Amazon’s global selling program was launched in India in 2015 to help Indian exporters reach customers worldwide through Amazon’s international websites and marketplaces. The company claims to have more than one lakh exporters across India on the program.