Indian brand Happier Skincare to launch in Middle East

By

Isabelle Crossley

Published
Jan 19, 2023

North Indian skincare brand Happier Skincare plans to expand into the Middle East to tap the market for growth. The brand will focus on Saudi Arabia and the United Arab Emirates and pursue e-commerce expansion in the area. 

“To be a market differentiator and compete with various international brands; we must be ahead of the current market scenario,” said Happier Skincare’s founder Aakriti Suri, Indian Retailer Bureau reported. Happier Skincare launched in 2022 and has been bullish on retail expansion since its inception. 

Happier Skincare is headquartered in Delhi NCR and its products include cleansers, toners, sunscreens, and serums among others. The brand also has a wellness category which includes products such as vitamins, according to its website. 

“Amidst a fast-moving modern lifestyle, we bring in a dash of wellness with our range of self-care products,” the nascent brand announced on its e-commerce store. “Happier is a beautiful yet effective synthesis of natural and scientific ingredients. Designed to strike a balance between your inner and outer well-being, our products are enriched with the goodness of superfoods, handpicked by scientists and researchers.”
 
Along with its dedicated e-commerce store, Happier Skincare retails on a number of multi-brand platforms including Amazon, Flipkart, and Myntra among others. Offline, the brand retails with Relay Stores, Foodhall, Dorabjees, and Nature’s Basket.