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By
Fibre2Fashion
Published
May 22, 2018
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Indian athleisure brand Skult now on Amazon Fashion

By
Fibre2Fashion
Published
May 22, 2018

Indian athleisure brand Skult by actor Shahid Kapoor will now be available on Amazon Fashion. The brand is built on the core principle of ‘fashion meets functionality,’ and has gained immense popularity amongst the youth ever since its launch. It is now looking forward to expand its national footprint with the launch on the e-commerce platform.



Skult has introduced some new categories to the Indian market like thumb holes, drop shoulder jackets, scooped hem tees, long line tees with draw cord that are available on Amazon Fashion. Each garment available on Skult is designed in high-performance and lightweight fabrics with the single-minded objective to make it really comfortable.

"Skult as a brand has been extremely well received. Being a fashion forward athleisure brand, Skult is popular amongst the new age Indian youngsters, who believe that neither style nor comfort can be compromised on. Our launch at Amazon Fashion will only mean greater visibility for the brand wherein we will get the opportunity to engage with a wider set of customers from all over India and we are definitely looking forward to it," Vipul Mathur, brand head, Aditya Birla Fashion and Retail Ltd, said.

"Skult is a reflection of my own personality and fashion choices. The brand takes inspiration from the world over but is customized with precision to fit the sensibilities of the dynamic Indian youth. I am excited about Skult’s presence at Amazon Fashion, the brand has grown over the past year and now with Amazon it will reach more and more customers across the country," actor Shahid Kapoor said.

"We are pleased to bring the new age athleisure brand Skult on Amazon Fashion. We’ve seen the demand for high quality athleisure wear grow significantly this year and undoubtedly Skult offers a collection that is young and relevant to our shoppers. The launch of Skult reiterates the brand’s trust in Amazon Fashion and our leadership in selection translating into widest possible choice and easy access to a bouquet of top fashion brands for our customers," said Arun Sirdeshmukh, head, Amazon Fashion, said. 

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