The Blenders Pride Glassware Fashion Tour, supported by designer Ashish Soni as curator-in-chief and the Fashion Design Council of India has launched India’s first-ever exclusive fashion tour on the metaverse. The landmark event has provided a platform for the latest Indian fashion brands to showcase their collections to the world.

With the help of Web3 platform Decentraland, users were able to purchase virtual properties using NFTs, which allowed them to try on and buy unique wearable NFTs. This marked a significant shift from the previous physical events that took place in cities such as Mumbai, Kolkata, Gurugram, and Hyderabad.

The virtual tour showcased 60 unique designer outfits, featuring well-known designers such as Gauri & Nainika, Satya Paul, and JJ Valaya, along with home-grown labels like Lovebirds, Blender’s Pride said.

In an effort to increase the level of user engagement, a treasure hunt was organised, providing participants the chance to win exciting prizes. Web3 influencers such as Sharkshe and Rakazone, who have a large following, live-streamed their experiences, giving their audience a glimpse of the Fashion Tour Park.

The virtual event was inclusive, as gender-neutral, plus-size, and specially-abled models were preferred for the virtual models, adding another layer of realism to the overall experience. The move aimed to reflect the fashion industry’s commitment to promoting inclusiveness and diversity.