India's e-commerce marketplaces could reach $350 billion in GMV by 2027: Bain & Company, Accel
India’s fast growing e-commerce marketplace sector is expected to more than triple in value to reach $350 billion in gross merchandise value by 2027. According to a new report by Bain and Company and Accel titled ‘The Rise of Digital Bazaars in India’, the sector will contribute more than 5% to India’s GDP in five years.
“Marketplaces have contributed to India’s growth story by offering greater access to capital and innovative financing solutions for traditionally underserved segments; enabled MSMEs to transact online, with an increased pan-India reach; and have provided employment opportunities to more than three million gig workers in India,” said Bain and Company partner and report co-author Arpan Sheth in a press release on December 1.
The sector will create seven million jobs in India by 2027, according to the report. Not only could online marketplaces create up to $500 billion in enterprise value, they should also enable 15 million micro, small, and medium enterprises to grow their businesses online.
“Dealmaking in the short to medium term is likely to be more measured and valuation multiples will see some degree of rationalisation,” said Bain and Company partner Prabhav Kashyap in a press release. “The future of marketplaces, on the other hand, is robust and with strong growth in their GMV and continued interest from investors, we expect the segment to see ample opportunities and a strong pick up. While the marketplace model is popular across multiple categories, upstream business-to-business, fintech, and shipping and logistics are some of the most exciting areas. These sectors show evidence of successful marketplaces as well as significant headroom for growth of new or emerging players.”
India is home to more than 300 funded marketplaces spanning multiple categories such as retail, education, healthcare, travel, and financial services among others. Up stream B2B commerce presents a $1 trillion opportunity in India with government initiatives and a need for need for disintermediation driving growth in the sector.
“India is one of the world’s fastest growing and most dynamic emerging markets,” said Accel partner Anand Daniel. “Our report on the country’s digital bazaars reveals the extent to which marketplaces have grown in this market across both business-to-consumer and business-to-business segments. More than one third of large outcomes in our start-up ecosystem have been marketplaces and contribute to more than $100 billion in GMV. Accel India is fortunate to have partnered with many of these marketplaces from seed to scale. We have invested more than $700 million in these companies, and continue to look for more such opportunities.”
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