India’s designers issue statements on how their brands will approach coronavirus and shutdowns
Indian luxury brands including Péro, Sabyasachi Mukherjee, Tarun Tahiliani, and Manish Malhotra have closed their respective flagship stores and some have even shut down factories to counter Covid-19.
Aneeth Arora’s fashion and lifestyle brand Péro has closed down its ongoing exhibition and 10-year celebratory installation at Delhi’s Connaught Place and has started to post aspects of the exhibition online instead.
“For the health and safety of everyone, we will be closed until further notice: ”Péro announced on Facebook. “We have put in a lot of hard work to create this experience of 10 years of our archives for you, we will be happy to continue bringing it to you to enjoy from the comfort of your home.”
Another in-house name Sabyasachi Mukherjee closed its flagship stores on March 21, the designer announced on Instagram.
“Now we are facing a situation where… we must choose between delivering on our promises to our customers, or proactively protecting our employees and communities,” Mukherjee announced on Saturday.
“Today, in the middle of a season, we are shutting down every single one of our factories, and sending all of our staff on paid leave. We will pay our employees for as long as we can, regardless of their ability to work from home.”
Traditional wear designer Tarun Tahiliani, who has already closed his flagship stores across India, foresees the effects of coronavirus stretching for a long time, especially in the Indian fashion industry.
“Brace up. It is a new world order,” Tahiliani told Vogue India.
“Already, restaurants, stores, airlines- everything is seeing a dramatic drop in their numbers,” said Tahiliani.
“If people are going to stay home, I cannot imagine them wearing much more than sweats or shorts... They are hardly going to dress up in a nice dress. So I think there is no question about it, that it will have massive fallout that we cannot even imagine.”
Finanlly, Manish Malhotra issued a statement on Instagram on March 20 stating that he has shut down his menswear and womenswear brand’s operations.
“Coronavirus outbreak has taught us how dependent we are on a healthy society than we acknowledge,” opined Malhotra.
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