Jun 28, 2018
India's Amazon Fashion sees 2.5X growth with Wardrobe Refresh Sale
Jun 28, 2018
Amazon Fashion has witnessed a strong growth trajectory, close to 2.5X with tier two and three towns growing faster, at the latest edition of Wardrobe Refresh Sale that concluded recently.
Amazon claimed that the latest edition of the Wardrobe Refresh Sale was the biggest ever with great deals on a selection of more than 20 lakh styles from 500+ fashion brands.
"Amazon Fashion witnessed a strong growth trajectory of close to 2.5X with the latest edition of Wardrobe Refresh Sale. Tier II and tier III cities reported a faster growth with markets such as Indore, Pune and Vadodara growing at 3X to 4X. Top brands such as Jack and Jones, M&S, ASICS, Delsey grew 6X times. The Amazon Fashion exclusive brands also showed strong growth, our sports exclusive Under Armour grew 6X and GAP grew 8X respectively," said Arun Sirdeshmukh, business head of Amazon Fashion, in a statement.
"Customers across the country could avail exciting deals with Prime members receiving an exclusive early access. Our wide outreach covered 100 per cent serviceable pin codes in India with Amazon Fashion witnessing a 2X growth in first time shoppers," Sirdeshmukh added.
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