India Intimate Fashion Week begins its fashion tour from Pune

By

Maverick Martins

Published
Jul 22, 2019

India Intimate Fashion Week (IIFW), the country’s only fashion week dedicated to lingerie and intimate wear, kick-started its fashion tour ‘IIFW Nxt’ from the city of Pune.
 

The intimate fashion tour will move to Goa, Delhi, Bangalore, Mumbai and other cities in the coming weeks. With this fashion tour, IIFW aims to create awareness on plus size, queer fashion, and personal hygiene.
 
IIFW has collaborated with French lingerie and beachwear brand, ‘Aubade’ which plans to bring 25 international lingerie brands to India to strengthen its presence in the Indian market and boost sales.

Commenting on the fashion tour, Aubade's country head & CEO, Gregory Gohill in a statement said, “We are glad & happy to introduce our lines in the wonderful Indian Market. It is such an opportunity to share the great IIFW platform. We have been talking for couple of months for this launch so now it is big excitement to finally start. For us India is the future with a market in complete expansion.”
 
Niraj Jawanjal, founder of India Intimate Fashion Week added, “Our endevours are and would always focus on kicking the taboo off on the matters of lingerie, personal hygiene and such related issues.

“IIFW has devised an eight-city tour in and around India which will begin from its Pune edition in presence of renowned brands, designers, and fashion enthusiasts among many others.”