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India International Hospitality Expo 2018 promotes Banarasi weaves to hospitality sector

today Dec 28, 2018
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The recent India International Hospitality Expo 2018 in Noida promoted Banarasi textiles as a go-to option for female uniforms for the industry.

Banarasi sarees are being promoted in India's hospitality industry - Madhuri's Sweet Sensations- Facebook

The India International Hospitality Expo 2018 recently held its sixteenth edition at the Bombay Exhibition Centre in Goregaon, Mumbai, from December 18 to 20. The event was supported by the Chamber for Import, Export, and Health and was sponsored by Trinity Ventures. Along with featuring services, it included a number of textile businesses.

The expo featured Banarasi weaves as an option for female staff uniforms. Showcasing both traditional and modern interpretations of the textile, it was promoted with the aim of becoming to go-to textile of the hospitality industry.

This promotion of Banarasi weaves was a continuation of the promotion of the handloom textile for the hospitality industry showcased during a Banaras fashion show in August. The show was supported by the Fashion Design Council of India (FDCI) and organised by Tanira Sethi and Palak Shah. The runway show also pitched the idea of using Banarasi weaves as uniforms specifically for large hotel chains.

“Some hotel chains are already getting saris from Banaras as uniform for their female staff,” said the president of the FDCI, Sunil Sethi. The promotion of the textile aims to, “encourage big-wigs from the hospitality industry to use Banarasi fabric in the making of uniforms for their female staff,” explained Sethi.

The promotion of Banaras textiles in the hospitality industry is part of a wider government initiative to increase handloom textile production as part of its “Make in India” policy to raise domestic production and drive to preserve traditional culture.

The initiative to promote Banarasi weaves is ongoing and started several years ago. Speaking about his partnership with Manjit Gill, the president of the Indian Federation of Culinary Associations, Sethi said: “Chef Manjit and I worked together during the Make in India Week in Mumbai in 2016, where we also presented a fashion show highlighting the heritage of Banarasi weaves.”

This shows both the government’s and the FDCI’s ongoing commitment to promoting the textile.

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