India Fashion Week London goes virtual this season with Bani Pasricha
UK-based Indian fashion event India Fashion Week London went virtual this season and held an online showcase for designer Bani Pasricha, filmed in India.
Bani Pasricha showcased her collection ‘The Pharaohs’ with a digital fashion film for India Fashion Week London, the event announced in a press release. The fashion film was set on a luxurious, ancient Egypt-themed backdrop and models wore opulent headdresses resembling Egyptian queens of old.
The showcase, published on YouTube, began with models wearing champagne Dutch and hammered satin gowns, cocktail dresses, and suits embellished with green crystals. Draping, geometric patterns, and power suits also made an appearance. The show culminated in a model wearing an ancient Egyptian-inspired lehenga with a heavily embellished neckpiece that resembled jewellery worn by ancient Egyptian monarchs.
The show was executed by Fashmob and show director Lokesh Sharma. Bee Enterprises handled communications and the show was organised by organised by Platinum Group.
The fashion event was originally scheduled to take place from November 27 to 29, 2020 at Novotel London West, UK, according to its website. Due to the ongoing UK lockdown, events and non-essential shops and remain closed for the month.
India Fashion Week London was launched to showcase luxury Indian fashion in the UK and cater to South Asian shoppers. The event’s organiser Platinum Group also runs the National Asian Wedding Show, an event which has run in the UK for the past 10 years.
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