India Circus on expansion spree, opens first store in Kolkata
Godrej & Boyce's retail brand India Circus by Krsnaa Mehta as part of its ongoing expansion plan has entered a new market with the opening of its first store in the city of Kolkata.
The new store is located at Forum Courtyard Mall and will house accessories, wall arts, home décor, and fashion products.
India Circus is looking to strengthen its retail presence across India by opening as many as 40 new stores by 2020 and eyeing revenue of Rs 300 crore ($42 million).
Commenting on the store opening, Krsnaa Mehta, founder of India Circus in a statement said, “Kolkata has been one of favourite markets online and we are extremely delighted to open our store in the City of Joy. We hope we continue to receive the love offline as people can experience us at our store in Forum Courtyard, Elgin Road.”
Anil Mathur, chief operating officer at Godrej Interio added, “India Circus is a real promising brand and we are investing heavily in making it a total success pan-India. The Kolkata store launch is in line with our expansion plan of Omni-channel presence. We look forward to being present in as many cities as possible by the end of 2019.”
India Circus currently has six stores in leading metros like Mumbai, Chennai and Kolkata. It generates revenue of Rs 35 crore from its offline and online sales.
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