India Fashion Week London concludes, reports turnout of 20,000

By

Isabelle Crossley

Published
Nov 14, 2017

India Fashion Week London and the National Asian Wedding Show ran over the weekend at the Olympia, London, and the event reported its highest turnout yet with over 20,000 visitors.

The largest indoor Asian consumer event in Europe saw a higher number of attendees at this edition than at the previous instalments. This season, there were 340 exhibition stands and the venue, the Olympia London, dedicated over 8,000 square metres of space to the exhibition.

A mix of Indian designers, resident in both the UK and in India itself, took part in the event, which mixed wedding attire with ready to wear fashion. Traditional and fusion wear dominated the runway and the event concluded with the Bollywood celebrity Prachi Desai closing the show.

Desai said: “It’s been an incredible honour being in London to present the best of Indian design and culture to a diverse audience… I really enjoyed walking the ramp for Illamasqua India Fashion Week London at the National Asian Wedding Show and interacting with the community in Britain and London.” Desai went on to say: “It’s also incredible to see Indian designs and fashion being presented with such grandeur on a global platform, and it is only befitting that it is [in] London.”

The Founder of the National Asian Wedding Show, Manny Singh, also spoke about the event and said: “This was out first time at Olympia London, and we had a fantastic experience in putting together the best of Asian wedding fashion to the global audience in London.”