India Fashion Forum focuses on digital, profitability for 2023 edition

By

Isabelle Crossley

Published
Feb 27, 2023

The India Fashion Forum will launch its 22nd edition on February 28. This edition focuses on profitability and digital evolution with a delegation from the UK and talks by Google and Meta. 

The IFF will run until March 1 at the Conrad Hotel in Bengaluru and the theme for this edition is ‘Decoding the DNA of profitability: Growth Defined by Value Creation’, the Press Trust of India reported. The exhibition will focus on topics including fashion and retail innovation, tech, retail support, and real estate.
 
“India has a highly fragmented fashion industry with very few 1000 crore plus brands, indicating a massive opportunity to build brands at scale,” said IFF chairman and Arvind Fashions Limited managing director and CEO Shailesh Chaturvedi, the Press Trust of India reported. “However, scale should not come at the expense of profitability. The focus of IFF 2023, therefore, will be to present some exciting case studies on the buildup of large scale, profitable businesses which have created huge value.” 

The event will see participation from the UK and include representatives from brands such as Lush, Benny Hancock, and Jennifer Young among others. The delegation has been formed by the UK government’s Dept of International Trade.
 
“The 2023 edition of India Fashion Forum truly reflects the growing maturity of Indian fashion consumers and businesses, with powerful discussions and explorations on responsible fashion creation, building brands that benefit people and societies, and nurturing ‘Made-in-India’ fashion businesses that can lead the world in innovation,” said Images Group’s fashion business CEO Nikhil Behl.
 
Ahead of the forum, the India Brand Show 2023 kicked off on February 27. Tech giants Meta and Google held sessions on the Metaverse and building an omni-channel business in the increasingly digital landscape.