Inceptra Lifestyle to invest Rs 80 crore on Tom Tailor India expansion
German fashion brand Tom Tailor after posting its best after-tax result in company history this fiscal has set its eyes on the Indian market by partnering with Inceptra Lifestyle Pvt Ltd for further growth. Inceptra, which holds the Indian licences for Tom Tailor Polo and Contemporary, will invest around Rs 80 crore (approx $12.4 million) in the local distribution of the Tom Tailor brands.
Inceptra Lifestyle Pvt Ltd also plans to open 55 stores over the next three years. It will add 4 stores by April end and further expand with 50 exclusive stores and 300 shop-in-shop (SIS) stores over the next three years.
"We have identified most of the locations and will be opening about 55 exclusive Tom Tailor stores in three years. In terms of SIS, we will be present in 200 large format stores by the end of next financial year," Inceptra Lifestyle Pvt Ltd Founder Devender Gupta told a news agency PTI.
“In about five years’ time the company would be able to reach a revenue of Rs 450-500 crore in terms of the sales at the consumer level, on an investment of Rs 80 crore in both exclusive and SIS stores. Indian market has appetite for more brands and the consumers here are always ready to experiment. We are not in a market which is saturated," Gupta said.
Tom Tailor’s net earnings last year hit €17.1 million, up from a loss of €73 million a year ago, with Ebitda margin rising by 9 percent giving the company optimism to explore and invest in new markets.
The brand recently showcased its latest collection at the Amazon Indian Fashion Week which hit the existing stores. Tom Tailor currently has 4 stores in leading metro cities like Delhi NCR, Bangalore and Pune.
Tom Tailor is present in 35 countries with over 1,400 company stores. It India it has four exclusive brand outlets and present on all leading e-commerce portals.
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