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Fashion Jobs
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, Batch & bi – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, HR/Finance & Payroll – Tech Ops
Permanent · Bengaluru
NIKE
Senior Cyber Security Analyst – Cis
Permanent · Bengaluru
By
Reuters
Published
Dec 1, 2015
Reading time
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In retail slump, HK jeweller lets clients try before they buy

By
Reuters
Published
Dec 1, 2015

Online luxury jeweller Plukka is going door-to-door to beat the worst retail downturn in more than a decade in Hong Kong, where some of the world's most expensive commercial rents and plunging sales are corroding earnings of much larger rivals.

The start-up, which aims to go public in Australia on Friday via a A$10 million ($7 million) back-door listing, has taken a leaf from video-on-demand service Netflix Inc and cosmetics company Avon Products Inc, offering customers to try before they buy.

Plukka


This service, launched in Hong Kong and New York last month, could potentially shield Plukka from the blues besetting bricks-and-mortar luxury retailers, its founder and creative director Joanne Ooi told Reuters, as their main customers - cash-rich Chinese tourists - avoid shopping in Hong Kong, put off by a weaker yuan and the Beijing government's crackdown on corruption which has also targeted conspicuous spending.

"We saw that the reaction of consumers to jewellery in person was completely different to online," Ooi added. "The logical evolution of that phenomenon is how you can give the consumer the opportunity to see the jewellery before they buy it."

Earlier this year, Coach Inc closed its flagship store in Hong Kong while Chow Tai Fook, China's largest jewellery retailer by sales which competes with Cartier and Tiffany & Co, last week reported a 42 percent drop in first-half profit, its biggest half-yearly decline since it listed in December 2011.

Plukka's customers choose products online and then book a 45-minute viewing at their home or office for a charge which is waived with any purchase. The company, which launched in 2011, said the proceeds of its IPO will go towards global expansion - it currently has one physical store in Hong Kong and plans to open another in London next year.

Deborah Weinswig, head of global retail and technology at Fung Business Intelligence Centre, said Plukka's combination of online and physical shopping could be a game-changer for the jewellery sector.

Other analysts, however, said the service was a gimmick.

"It will take time to prove the business model and it will take time to educate customers about this new approach," said Walter Woo, an analyst at Oriental Patron Financial.

 

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