Oakley celebrates cycling with creative workshop
Until the end of August, the eyewear specialist is hosting "Oakley in Residence: London," a temporary cycling workshop dedicated to artistic and creative collaboration.
Located at 37/39 Exmouth Market in London, and open from Wednesday to Sunday, the location offers workshops (on bicycle maintenance, for example), exhibitions, film screenings showcasing the world of cycling, meetings with athletes and even bike rides for all levels.
"'Oakley in Residence: London' aims to bring together cycling fans and allow them to share their passion, while giving life to the message One Obsession," said Tom Cartmale, Oakley’s global brand communication director.
"Oakley in Residence: London" indeed serves as an embodiment of One Obsession, the name of the global campaign launched by Oakley to encourage people around the world to join the #LiveYours movement and to celebrate their passions. Oakley opened its first "Oakley in Residence", dedicated to skate culture, a month ago in Los Angeles.
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