Iluvia expands haircare offering with two new ranges

By

Isabelle Crossley

Published
Feb 8, 2023

Iluvia has launched two new product lines to expand its haircare offering and cater to specific customer pain points. The brand’s two new launches are its ‘Colour Lock’ range and a ‘Repair Reviver’ range. 

Specialising its product portfolio, Iluvia has invested in research and development to launch more specialised products, Indian Retailer Bureau reported. With its new launches, the brand aims to tap into the growing consumer demand for specialised and branded haircare in India. 
 
The brand’s new Colour Lock range is designed to help protect coloured hair from environmental stressors including pollution, heat, and humidity. Products in the line are designed to cleanse the hair while helping it to retain its colour. 

The Repair Reviver System is a new line of products designed to enhance natural curls, the brand announced on Facebook. With pH-balanced formulas, the range offers a three-step routine for curly hair and is designed to define follicles without weighing the hair down, according to Iluvia. 
 
Iluvia retails from its dedicated e-commerce store and its products are all FDA approved as well as vegan and cruelty free, according to the brand’s website. Iluvia was founded by Vellore Institute of Technology alumnus Nishant Gupta and Palash Pandey.