Ikea sees India online sales more than double in two years
Homeware, textiles, and furniture retailer Ikea has seen its online sales in India more than double in the past two years. Online sales also increased from around 12% of total sales before the pandemic to over 25% of total sales today.
The Swedish business credits the Covid-19 pandemic in-part for its online sales boom as shoppers stuck at home put their energy into decorating their spaces, TNN reported.
“We have seen all around the world that online sales and online interest have been increasing [by] 70%,” Ikea’s CEO and CSO at Ikea India Peter Betzel told the Times of India. “It's almost a 30% share of the total turnover. The trend is here to stay.”
Rising online sales has not, however, taken Ikea’s focus away from brick-and-mortar retail in the country. The brand recently opened a 'Ikea City Store' in Worli, Mumbai. Ikea’s City Stores are smaller-sized retail outlets which Ikea plans to launch in numerous locations to help it reach more customers.
“What has also happened is that we have been speeding up our omni-channel approach in terms of accessibility,” said Betzel. The smaller stores only carry a small amount of Ikea’s full product selection but customers can order products which are not available in-store online at the location and have them delivered.
In 2022, Ikea plans to open another City Store in Mumbai as well as a large-format store and a City Store in Bengaluru. The business has earmarked Rs 10,500 crore ($1.6 billion) for investing in its Indian retail operations with Rs 6,000 crore earmarked for the state of Maharashtra by 2030.
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