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Published
Feb 24, 2022
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Ikea India appoints Susanne Pulverer as CEO

Published
Feb 24, 2022

Sweden-based furnishing retailer Ikea has announced the appointment of Susanne Pulverer as its first woman chief executive officer (CEO) and chief sustainability officer (CSO) for its India business.
 

Ikea India appoints Susanne Pulverer as CEO


Pulverer will replace the outgoing Ikea India CEO and CSO Peter Betzel.
 
This will be the third stint in India for Pulverer, who had joined Ikea in 1997 and worked across different roles within the Ingka Group firm. Pulverer in her last role in India, led market development for Delhi-NCR.

Commenting on her appointment, Pulverer in a statement said, “I am excited to be back in India, as we are moving closer towards our vision of creating a better everyday life for the many people. India is a prioritised market for the Ingka group. Peter and the team have done a truly commendable job of introducing Ikea in India as a purpose-led brand, expanding the omnichannel presence across cities, strengthening local sourcing and retail competence, and so much more.”
 
Ikea India's outgoing CEO Peter Betzel said, “It has been an incredible experience being a part of the IKEA India journey. I have had the support of an excellent and devoted team, and I wish to thank them all for their relentless efforts during these unprecedented times. I am extremely happy to leave the baton in the capable hands of Susanne.”
 
Ikea opened its first retail store in Hyderabad in August 2018 followed by a store in Navi Mumbai store in December 2020. It also has a strong online presence in Mumbai, Pune, Hyderabad, Gujarat, and Bengaluru.

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