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Published
Mar 10, 2021
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Ikai Asai expands product lines, plans foundation

Published
Mar 10, 2021

Textile and homeware brand Ikai Asai is expanding its product categories, recently partnering with designer Sidhant Minocha on handmade linens, ahead of plans to launch a foundation.

Ikai Asai's textile line made in Kutch - Ikai Asai- Facebook


Ikai Asai recently launched a line of linen textiles made from Kala cotton featuring Tangaliya weaving and Suf embroidery, in collaboration with clothing and textile designer Sidhant Minocha, the brand announced on Facebook. Kanupriya Verma’s brand Ikai Asai plans to continue to add more products to its offering whilst working with local artisans across India. 
 
“We hope to expand our product offering beyond the table into broader collections this year and are also working towards the launch of the Ikai Asai Foundation,” Verma told Elle India.

“Along with that, we’re also working on figuring out how micro-finance can be included in the craft sector: so while one focus is to create the brand, which generates the demand as well as builds awareness, the other is to work on a robust and strong supply chain that is sustainable and here for the long term.”
 
The brand currently retails from its dedicated e-commerce store, which carries its full selection of textiles, tableware, décor, and other homeware items. The brand also recently held a pop-up shop at multi-brand boutique Bougainvillea in Ahmedabad.
 
“I am on the journey of designing an impactful and sustainable system/platform that can empower and give voice to human creativity,” said Verma.

“I have been actively working on this vision for the past five years now- from idea to execution to failure to rebuilding, to now where we are, ready for scale. Our goal is to expand on our discoveries and nurture our relationships by facilitating curated, equitable collaborations between the artisans and Indian designers.”

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