Mar 11, 2022
Idam House of Brands launches Brave Essentials
Mar 11, 2022
Idam House of Brands, the parent company of Bella Vita Organic has expanded its brand portfolio with the launch a new direct-to-consumer (D2C) men’s skincare and grooming brand Brave Essentials.
Idam sees huge potential in the men’s skincare grooming market and aims to provide premium quality products at accessible prices to make inroads into the market.
It plans to initially invest $ 1 million (Rs 7 crore) towards research and development and marketing of the new brand.
Commenting on the launch, Aakash Anand founder and CEO of Idam House of Brands in a statement said, “After seeing the love and success that Bella Vita Organic, a gender-neutral skincare and wellness brand, received from our customers, we decided to create a product that caters specifically for men as well, giving way to the conception of Brave Essentials.”
Saahil Nayar, co-founder and COO of Idam House of Brands added, “There are a plethora of men’s grooming brands in the market, but our commitment to creating a brand that caters to a man’s everyday needs with effective and safe choices is what sets us apart.”
Idam House of Brands is backed by a private equity firm Ananta Capital. It sells its brands through its app, website, and e-commerce platforms like Amazon, Nykaa, Flipkart and Purplle, among many others.
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