Idam House of Brands appoints Reena Mansukhani as vice president brand, communications

By

Maverick Martins

Published
Jun 22, 2022

Idam House of Brands has strengthened its leadership team with the appointment of Reena Mansukhani as the vice president - brand and communications for its personal care brand Bella Vita Organic.

In her new role, she will be responsible for developing communication and marketing strategies to further strengthen the brand’s market presence in the country.

Commenting on the appointment, Aakash Anand, founder CEO of Idam House of Brands in a statement said, “Reena brings a blend of luxury, brand management, passion for beauty, makeup & skincare, and a cohesive knowledge of brand building to the Bella Vita Organic family that will help to further strengthen and create a high-end image of the brand. Reena’s proven skills in ideation & development of content & visual merchandising displays will undoubtedly contribute to the overall growth of Bella Vita Organic.”

Reena Mansukhani added, “I am immensely excited to step into this new role to help drive growth. With more people consciously thinking about selfcare & shifting towards ayurveda-backed skincare, it will be an interesting phase to grow this trend with Bella Vita Organic to provide hand-crafted self-care products.  The brand has already carved a niche in the industry and I believe my expertise in brand building & knowledge of beauty & skincare would benefit the brand to pave the way for future growth.”

Reena Mansukhani is a seasoned marketing professional with over16 years of industry experience in brand and category management, luxury management, fashion retail, business growth and sales. Prior to Bella Vita Organic, she worked as head of department marketing at Boddess Retail.