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Published
Feb 11, 2022
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Idam House of Brands appoints Rajat Khullar as group vice president business

Published
Feb 11, 2022

Ananta capital-backed Idam House of Brands, which owns several D2C brands including Bella Vita Organic, has strengthened its leadership team with the appointment of Rajat Khullar as its group vice president business.
 

Idam House of Brands appoints Rajat Khullar as group vice president business - Idam House of Brands


In his new role, Khullar will lead the overall business in terms of scalability, marketplaces and D2C both in India and internationally.
 
Commenting on the appointment, Saahil Nayar, co-founder of Idam House of Brands in a statement said, “His deep understanding in business growth and scalability, media and data technology are only a few things that make him the perfect fit for vice president business. Rajat’s passion for his work mixed with his impeccable people skills will be invaluable to us, and we are all looking forward to reaching new heights together.”

On his new role, Rajat Khullar said, “With a focus on driving business across D2C and marketplaces, the idea is to scale the brand to newer heights and touch Rs 250 crore by March 2023. We are expanding into categories and trying to reach all potential digital populations. The idea is to make Idam House of Brands a name in the everyday household.”
 
Khullar is a seasoned professional with experience across sectors. He has previously worked with brands like The Moms Co, Forest Essentials, Kama Ayurveda, The Man Company, among many others.

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