Iconix Lifestyle acquires India rights for Lee Cooper
Iconix Lifestyle India Private Limited is an equal joint venture between India-based Reliance Brands Limited and Iconix Brand Group Inc.
With the acquisition, Iconix will help Lee Cooper expand its presence in India across online and retail channels. Additionally, it will also provide marketing and branding support to Lee Copper.
Commenting on the deal, Darshan Mehta, managing director of Reliance Brands Limited, in a statement said: “Lee Cooper’s brand history and unparalleled relevance in the Indian market makes it the most prestigious acquisition for the JV. It’s the go-to denim brand that liberalized India grew up with and its affinity among consumers gives us a strong foundation to rebuild the brand in the country.”
Bob Galvin, CEO and president of Iconix Brand Group Inc, added: “Gaining Lee Cooper’s IP rights aligns with our long-term strategic approach to growing our brand presence in India. We have a very strong commitment to the ongoing success, and this development provides the opportunity to operate directly in a quickly expanding market and to bring this iconic high-quality brand to a new audience.”
Lee Cooper is a multi-category, dual-gender brand with a presence across 126 countries, 7,000 points-of-sale, and over 2 million social followers.
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