Iconic Fashion strengthens offline presence with store in Ludhiana

By

Maverick Martins

Published
Jan 19, 2023

Multi-brand premium fashion retail chain 'Iconic Fashion' has strengthened its retail presence with the opening of a new store in the city of Ludhiana.

The new store is Iconic Fashion’s third store in Punjab after Chandigarh & Bathinda and will house brands like Gant, True Religion, Dkny, Elle Paris, Bugatti, Antony Morato, Matinique, Kendall + Kylie, among many others.

Iconic Fashion plans to further strengthen its presence across India by adding over 50 new stores by March 2024.

Commenting on the expansion, Apoorv Sen, chief business officer of Iconic Fashion in a statement said, “As a brand we are focusing on massively increasing our offline footprint. Our aim is to open 50 plus stores by the end of next financial year across tier 1 and tier 2 cities."

“We are targeting the northern and western states which will be followed by the southern and eastern part of the country. Punjab has been one of the highest contributors in our revenue stream and with a new store in Ludhiana we are only aiming for the sky,” he added.

Iconic Fashion opened its first store in Delhi in 2013 and currently has presence in more than 20 cities across India with a portfolio of over 80 international brands.