HRX to open first offline store in Bengaluru this January

By

Isabelle Crossley

Published
Jan 11, 2023

Bollywood celebrity Hrithik Roshan’s clothing brand HRX will open its first ever flagship store in Phoenix Market City in Bengaluru on January 19. The store will mark the brand’s entry into the offline retail space and house its full range of sportswear and footwear.

The first ever HRX store will open its doors next week, Phoenix Market City Bengaluru announced on Facebook, sharing a 3D digital mockup of the store’s interior. The retail outlet will measure 1,257 square feet and is located on the first floor of the mall. 
 
“The response towards HRX from fitness enthusiasts has been hugely encouraging in scaling our ambitions for the brand,” said brand co-owner Hrithik Roshan, Indian Retailer Bureau reported. “While we started off as an online brand hosted by Myntra, the trust, and love that we witnessed from the HRX community have led us to take our first step in the offline market. I'm very happy to announce the opening of our first HRX store in Bengaluru. I hope shoppers will enjoy the HRX in-store experience along with all our product offerings, as much as they liked it on Myntra, so far.”

The store was designed in collaboration with Duraisingham and Teaming Projects and has a modern, industrial style interior. A wall is dedicated to HRX’s footwear line and HRX’s selection of workout wear is highlighted with open-plan displays. Featured products include t-shirts, jackets, sports bras, track pants, and yoga wear.