HRX named official fan merchandise partner for four IPL teams

By

Maverick Martins

Published
May 2, 2023

Actor Hrithik Roshan’s fitness clothing brand HRX has partnered with four Indian Premier League (IPL) teams for their official fan merchandise.

As part of the partnership, IPL teams Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals will be wearing HRX-manufactured jerseys during the ongoing season.

Commenting on the partnership, Pallavi Barman, business head of HRX in a statement said, “IPL is a perfect integration to have in terms of merchandising, but sports is something HRX focuses towards, and this is the ecosystem that we want to build. It’s all about catering to the Indian masses, as we Indians are extremely passionate about sports.”

“As India’s homegrown brand, HRX is committed to supporting local and hyperlocal partnerships, in addition to national events like IPL. The partnership with IPL strengthens HRX’s commitment to sports and its growing presence in the Indian market,” Barman added.

Founded in 2013 by Hrithik Roshan and Exceed Entertainment, HRX sells through its retail outlets and leading e-commerce platforms across India.