HRX M-live session during Myntra’s EORS-15 witnesses record sales

By

Maverick Martins

Published
Dec 24, 2021

Hrithik Roshan was featured in a session on the social commerce arm of Myntra M-Live, which resulted in record sales in a single session for any brand on the platform, with 100k users participating in the session.
 

Myntra's brand ambassador and owner of brand HRX, Hrithik Roshan engaged with a live audience during the session sharing fashion and fitness tips to the shoppers resulting in real-time sales.
 
Commenting on the event, Hrithik Roshan in a statement said, “We at HRX strongly adhere to a customer-first approach, while staying in line with the demands and trends of the digital commerce sector. Live commerce is an up-and-coming shopping trend across the globe, and we saw the opportunity to introduce this novel experience to the Indian audience at Myntra's EORS. The team at Myntra was happy to align with our thoughts and feature HRX on Day 1 of their event, through their live shopping App, M-live.”

Achint Setia, vice president and head of social commerce at Myntra added, "By blending elements of expert-led product discovery and ease of purchasing, Myntra’s M-Live is here to allow brands to build deeply engaged communities. M-Live offers a great solution for brands to engage with their fan communities, both for BAU engagement as well as for special events and new launches.”
 
Myntra’s flagship event end of reason sale (EORS) concluded which begin on December 18 concluded on December 23.